About Us

Brand Story

Lisbeth Joe was inspired by the need to solve a problem. The need to have healthy, functional shoes. Minimalist shoes. And the need for those shoes to be edgy, glamorous, fun! The kind of shoe that makes you feel fabulous because they look fabulous.

We stand for style, comfort, and health.

Leontyne Ashmore - Founder

Leontyne is a Chartered and Certified accountant, with a background in corporate finance. Having left that world, she founded Lisbeth Joe to follow her passion for fashion.

"After having two children, I developed diastasis recti (DR), separation of the abs. As part of my healing journey, I went barefoot, wearing minimalist shoes to help my body get stronger and recover. At first, this was easy, there were several sport-focused brands that offered causal designs. But then I went back to work! Before DR my shoe wardrobe was brimming with fun, uniqueness and intrigue . Now I had to compromise to get the health benefits I needed - I was wearing running shoes to work. So I decided to leave my job and make my own shoes"

"One question I get asked a lot is why I called the company Lisbeth Joe as there is no obvious connection with minimalist shoes. My mother's name was Elizabeth Joe. She was a strong but generous woman, who overcame many challenges and disadvantages yet always triumphed through love and giving. She inspired me to follow her example in many ways, her amazing fashion sense and desire to help others being particularly admirable qualities. I dedicate my business to her memory, memorializing her in the joy and comfort people feel when they wear Lisbeth Joe shoes."

Kiva

Lisbeth Joe will also be contributing a portion of the sales to Kiva, specifically to women entrepreneurs. It's such a great organization providing opportunities and empowerment to female entrepreneurs all over the world. Read more about Kiva here

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